How To Make A DIY Solar Panel



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The economic vitality is essential for both individuals and earth. As a family unit, with the possibility of saving money for electricity bills is an extraordinary method of management. Rather than spend more money in fees, they can put something aside for emergencies. The vitality of the economy can also save the earth. It hurts when power plants one little power is turned on. However the use of less energy can make a huge show on earth homes.

How to make a solar panel?

These are the things that you can easily find at home or near the tool shop, you could make a solar panel to help progress towards the environment and economical. Here progress Making a board of sunshine fed and the things you need:

Sheet metal clippers

Copper flashing piece of ½ feet

Glass vessels or plastic flasks

Tap water

Electronic drill, sand paper

Electronic burner

Alligator clip leads

Micro-ammeter

Safety spectacles

Table salt

Steps to Make:

Use sandpaper to reduce the signs of consumption of copper and completely clean fire. At this point, metal cutting shears so that he would coordinate with the burner.

Put the light on burner and cook for at least 30 minutes to make the copper oxide dark thick enough. When a decent coverage of the copper oxide framed, let cool until chips.

Clean the copper cooled with tap water, however, gradually to the fact that the type of red copper oxide, which has shaped the heating another bright copper away.Cut not the same size as little time recently. Gator with clasps, join the two letters he has done inside the glass container with a wide opening and a plastic container with a higher court. The tips should not touch each other and the curve with the state of the glass or carafe.

Join the crocodile’s head cut extravagant annexed intact on the positive side of the unit. Clasp changed to the plate with the copper oxide must be connected to the negative side. Make an arrangement and salt water. Make a response that can adequately splash motherboards. Fasteners must be between the hammer and the anvil.

Place in the sun and perceive how you can make the leap from the gauge. Then you can use it to help power different machines.

So if you want to organize electricity to effective and affordable then this is the best idea for you, especially when you think about decorating the dining room or formal living room in a professional manner.

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Enterprise Content Marketing Strategy: Ready, Set, Action! Carlos Abler of 3M #CMWorld

CAbler---interview-header-V2

Long ago, I received the best business advice for accelerating performance: Find the smartest people in the industry and learn from them.

Whether you’re a budding director with dreams of the big screen or the director of marketing charged with scaling content across the enterprise, finding the right people to learn from is essential. When it comes to content marketing, you really can’t go wrong with Carlos Abler from 3M.

Carlos is the Leader of Content Marketing and Strategy: Global eTransformation at 3M where he developed the Enterprise Content Strategy and Marketing Acceleration program. You may have heard him interviewed for the Content Marketing Institute’s Pivot Podcast or seen him present at a number of content marketing conferences. In September, Carlos will be presenting at the 2015 Content Marketing World.

To whet your appetite for his Content Marketing World presentation, we sat down with Carlos to talk about content marketing, content strategy, and how to develop a content marketing culture across a large enterprise.

The über-deliverable at 3M is content culture transformation as an essential pillar of digital transformation.

In your current role as Leader, Content Marketing and Strategy, Global eTransformation at 3M, how has your approach to content marketing evolved or changed since you started?  

For me it was a radical change compared to past practice. Before 3M my career was focused on producing, directing and creating content and applications. At 3M the goal is to enable and scale content excellence as a capability for a $30 billion dollar company with 30 divisions and products for just about every vertical known to humankind. So the über-deliverable at 3M is content culture transformation as an essential pillar of digital transformation.

The deliverable of content excellence within an organization is quite different than delivering excellent content. Fortunately transposing what I do into tools and practices is a very natural thing for me to do. My analyst friends tell me it’s unusual to have a dedicated role with content in our title doing the kind of thing I am doing. Rebecca Lieb referred to Michael Brenner and I as unicorns. So I deliver rainbows. That’s different.

Content strategy is a selling term, not a doing term.

How do you define content marketing vs. content strategy? How can they work together better?

Content strategy is a broad term for an array of practices for managing the lifecycle of content. I tend to define the term historically because I never use it for a practical purpose. Ever. Content strategy is a selling term, not a doing term. I use terms like content operations, content organization and content supply chain.

Strategies involve trade-offs toward a goal. The inherent trade-off underlying content strategy is between winning or not winning with content. It is like saying our breathing strategy which ladders up to our goal of not dying. With content, the term strategy only becomes useful as a modifier when focusing on facets of the practice.

If your content isn’t a product then it’s not content marketing; it’s just communication.

I have a definition of content marketing I use internally for our organization, though I like CMI’s definition as an industry baseline. Here is mine:

Content and application marketing is the practice of delivering meaningful content products and applications relevant to helping people achieve their goals and/or serving their experiential interests; a parallel marketing effort for the purpose of increasing brand relevance and supporting the sales and relationship goals of other products. 

There are a few key features of this definition:

  1. Content marketing has self-contained value. If your content isn’t a product then it’s not content marketing; it’s just communication.
  2. I include applications. Applications are just as critical: They are how the content may be delivered, consumed and acted upon.
  3. I explicitly call out both the practical and experiential.
  4. I call out that content marketing is serving the goals related to marketing of other products where content is not the core revenue stream.

How do ‘content marketing’ and ‘content strategy’ work together?

Content lifecycle practices enable content marketing to be successful, while content marketing imposes requirements for what your content practices must be to enable success. They work together better when organizations ensure both practices are alive and well.

So in summary: Content strategy is a broad concept of organizational practices for effectively managing content lifecycle; content marketing is a specific application of content to add value to an organization’s relationship with people. Content strategy enables content marketing and content marketing defines the requirements that content strategy must serve to enable it.

Content is both a vertical and horizontal pillar of the overall marketing and audience relationship practice.

Where do you see content fitting in with the overall digital marketing mix for most large, complex organizations? Do you think content should lead or follow with most digital marketing strategies?

I don’t see content in a leading vs. following dynamic. I see content as both a vertical and horizontal pillar of the overall marketing and audience relationship practice, inseparable from many marketing and all relationship activities.

The concept of content “leading” could be said to apply in addressing an individual who has no familiarity, and you use content marketing to establish a relationship prior to promoting other products. But that would only apply tactically to that particular relationship stage.

Content marketing as interactive and as a vertical and horizontal pillar is true irrespective of company size. The only differences are orders of scale, federated complexity, and sophistication of infrastructure.

In terms of how content marketing works with product marketing; here is how I like to see integrated content marketing programs get lift-off:

We identify how to integrate content marketing practice in concert with marketing planning and implementation cycles. I like to get the content marketing conversation in early during general marketing strategic planning processes.  If you have your conduit champions who are dedicated to content, you can get the right intel to start shaping a plan. Also you can leverage the content champions to steer the larger group to generate more quality actionable information out of the strategic process

Once strategic planning is in but before the organization has built out a tactical plan is the perfect time to insert detailed cross-functional content marketing workshops. Marketing, sales, customer support, technical services or any other key customer facing function are involved across all processes, from information gathering for planning input, to the workshops themselves. Again, it is not a lead-follow situation. It is intensely iterative.

Most large companies are challenged to scale a culture of content creation across the organization. What are some insights you can share with industry peers in terms of how to improve content marketing adoption across the enterprise?

  1. Have all of your core content processes, especially upstream strategic process be fiercely collaborative across customer facing functions. The single most important thing is cross-functional collaboration from the very beginning. Your tactical intel will be more accurate, your assets will actually serve the nurturing process, and you will establish the human-to-human feedback that no technology can replace.
  2. Find people who are truly focused on the customers’ needs and goals. It helps if these are the same people or are partnered with people who have a content responsibility for these audiences.
  3. Accelerate identification of the topics and help that customers are in most dire need of. The faster you get to that, the more grounded in direction tactical discussions and planning can be.
  4. Deploy processes and tools that help people be responsive to the dynamics of content performance. Once they see what the pace looks like for revisiting the hypotheses of their editorial calendars and how feedback iterates on that hypothesis, people get excited.
  5. Help people understand how content can map to the macro-stages of the customer lifecycle, and to the micro-stages of the various subscription transaction, decision support journeys that are contained within that lifecycle. It’s amazing how much people just shoot in the dark and hope they hit something as they check the box of marketing activities. It’s just that with digital technologies they are shooting in the dark with fancier machines.
  6. Help people identify their optimal publishing rhythms. It helps the organization rightly plan for the skills and resources required.
  7. Assign roles with content responsibility and ensure they have the time, skills and production resources required.
  8. As a champion of content you need to cultivate relationships based on service with anyone and everyone in the organization who are champions of content.
  9. Build alliances between siloed entities. In big companies you never know when a subsidiary is already a year and a half into an initiative that just needs to be scaled versus just starting it from scratch.
  10. Create centralization sparingly and empower independence. Centralizations should really be focused on essential control points, economy of resources, and effective service and asset delivery.
  11. Ensure that content is managed in a manner that is findable for repurposing. If people don’t have to re-create the same assets over and over, their entire program will accelerate.
  12. Help the organization quickly develop a hypothesis for what publishing channels to focus on, and what they expect to achieve from each one. Media channels as choreographed network is the key concept.
  13. Create a framework for defining quantitative goals, their respective KPIs and a manner for tracking these. That first step of setting up a quantitative hypothesis is very important. If what comes out of the pipe is very different from what you expected, you can start adjusting accordingly
  14. Run Pilots. Push to get content lifecycle technology gaps filled. Cultivate true believers invested in the systems.
  15. Have answers to every question imaginable about content. You need to be ready to be that go-to person.
  16. Have documented processes tools and templates ready to go yesterday. Build your documentation and tools as though you have been given a hundred million dollars to build the dream team of all time.
  17. Tell the story of content and providing foundational case examples that you continue to refer to time and time again. Get some examples and repeat them in the context of where and how they add value. These types of solid concepts have proven helpful in fostering a productive mental model.
  18. Create big picture visions of what federation and alignment looks like across the content and organizational eco-system. Help people see outside of their silo and have a big picture view.
  19. Have a vision of the future. The most futuristic possible. Really push it. Of course you want to have all sorts of near term feasible visions with incremental steps forward, the patience of a tree, the perseverance of tectonic motion, and release potential of a tsunami; but you never know when you will have those champions who want to dive in and envision with you.
  20. Scale strategy as a service. An often overlooked concept is the notion of how to deliver strategy services at scale. These strategic content services resources should be embedded into fundamental marketing processes upstream from stages where agencies typically get hired.

Just do all that and you’ll be fine.

Thanks Carlos!

Want to learn even more about content marketing?

Then be sure to reserve your space at Content Marketing World for insights from Carlos and over 200 other leaders in the content marketing industry.

In the mean time, be sure to read The Big Picture of Content Marketing Strategy below featuring advice from marketing executives at companies like Marriott, IBM and Eloqua as well as industry thought leaders Robert Rose, Kristina Halvorson and Jay Baer.


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Enterprise Content Marketing Strategy: Ready, Set, Action! Carlos Abler of 3M #CMWorld | http://www.toprankblog.com

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An Island made from plastic bottles by Richart Sowa



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Where some see a simple garbage Richard Sowa saw a way to make his dream. More than 150,000 plastic bottles used to create this magical floating island, talk about creative recycling! Watch this video to learn more about your almost completely sustainable development now calls home. This will make you think twice before just throwing a lot of things we consider trash.

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The Evolution of Public Relations Through Content Marketing

Content Marketing PR

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content.  As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry.

Some great examples of popular content hubs include Intel IQ, Target’s Bulls Eye View, Adobe’s CMO.com and Dell’s Power More (client).

Dell Power More

Dell’s Power More Content Hub

I think everyone watching these trends can agree that the PR industry has been in a state of flux over the past few years. Over 17,000 newsroom jobs have been lost since 2007 and if you’re a journalist, that can be a scary statistic. In fact, if you’re in media relations, it can be concerning too, because with fewer journalists, the competition for stories is even higher.

Declining readership of traditional media, exploding use of social and mobile technologies, shortened news cycles and an explosion in brand publishing make today’s media environment very different for the Public Relations and Communications industry.

If you want to be in the media, become the media. (tweet this)

Here’s the good news: Brands are evolving as publishers, hiring journalists to better tell brand stories and investing in content marketing.  10 years ago, maybe 25% of our our consulting engagements involved content creation. Today, nearly 100% of our client marketing programs involve creating content to achieve marketing objectives.

Optimize for Customers AND Journalists

In the same way marketers segment customer data to create profiles that reflect key behavioral data about information discovery, consumption and what motivates action, so too can PR professionals approach content creation and optimization for journalists, analysts and reporters doing research. Time on social media and search engines means being where the target audience is looking, whether it’s buyers looking for solutions or a journalist looking for statistics or a story source.

How can you be where journalists are looking? By creating and optimizing content that’s useful on “in demand” and relevant topics.

Where does content marketing fit in the public relations and communications mix? I think defining content marketing in the context of PR answers that question well:

Content Marketing is the planning, creation, and amplification of brand and customer focused narratives that drive measurable business outcomes. (tweet this)

When you look at the idea of storytelling targeted to a specific audience intended to affect certain intended outcomes, it sounds a like influencing publics to me. When you combine that ability to incorporate key messaging into content stories with marketing level accountability – it’s a clear competitive advantage over PR or standard content marketing by itself.

Of course there’s a diverse array of skills involved with content marketing that go way beyond the purview of most PR professionals. But the messaging, ability to influence and target groups is spot on.

Content is the currency for building social relationships that can boost earned media. (tweet this)

Here’s the thing about content marketing and PR: Both Marketing and Public Relations are in the content business. At TopRank Online Marketing (previously Misukanis & Odden Public Relations) we’ve lived this duality for nearly 15 years. Some of the content types you’ll find PR pros creating include:

  • Newsroom
  • Blog Posts
  • Press Releases
  • Case Studies
  • Social Content
  • Newsletters
  • Contributed Articles
  • White Papers
  • Events
  • Video, Image, Audio

The value PR brings to the content marketing mix is more than content creation.  By providing news content that traditional sources are not, brands are creating new connections with their communities and customers. While much of content marketing falls under the realm of corporate marketing, the expertise in messaging, content creation and media relations that many Public Relations professionals bring to the table can offer competitive advantages.

Storytelling

“Facts tell, stories sell”. Content Marketing is the ability to tell brand stories that consumers and the media will care about. Who better to find and tell those stories than PR and Communications pros?

It is often said that people make decisions based on emotion but justify them with logic. Therein lies the intersection of PR and content marketing. Stories can connect with customers on an emotional level and the architected narrative of content marketing can provide a vehicle for both facts and stories that matter to your customers.

Editorial Based Marketing

PR professionals understand how news organizations work. Businesses are investing in content from planning to production to editorial. Corporate Journalism is on the rise and PR professionals are perfectly capable of fulfilling those functions or supporting them to create compelling brand content. Content designed to engage also inspires action – whether it’s a social share, a purchase, a referral or an inquiry to do a story.

Influencer Marketing

Working with industry and media influencers has been the stock and trade of media relations professionals for years. Numerous tools from Traackr to GroupHigh to The Shelf can support the need to identify influencers and content creators based on their ability to affect action. PR professionals are well positioned to identify and engage influencers for a variety of content marketing based outcomes ranging from guest blog posts to co-creation of content with industry thought leaders.

Now more than ever, creating content that influences growth in market awareness and new business requires an integrated approach. While this has been a challenge for many PR professionals as marketing and PR functions converge, the good news is that through a model of Attract, Engage and Convert, organizations can better plan, implement and optimize the performance of their content based PR programs.

Public Relations pros that are skilled in messaging, content planning, social media and promotion have an excellent base to become better content marketers than many of the opportunists now calling themselves “content marketing experts”.  The main area of opportunity is in measurement, because marketers are accountable to performance and business outcomes in ways that most people in the PR world aren’t.

Learn More About PR and Content Marketing

I’m going to be presenting on this topic of public relations and content marketing at several events this year. Most notably, at PRORP’s Congreso Internacional de Relaciones Públicas in Mexico City next week on June 8th. PRORP is the largest association of public relations professionals in Mexico.

I will also be presenting on integrating PR and content marketing at the PRSA International Conference later this year November 8th in Atlanta.

Photo: Shutterstock


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New Report Reveals the True Impact of Social Media Marketing for Business

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The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable.

Social Media Examiner’s 2015 Social Media Marketing Industry Report holds valuable insight into how marketers are incorporating social media, how much time they’re spending and what is on the horizon.

With  92% of marketers reporting that social media is important to their business, it’s clear that marketers believe social media holds weight, but what is the true impact on their business?

Top 5 Benefits of Social Media Marketing

The 3,700 marketers surveyed as part of this report had a wide range of experience and goals for social media. However, the actual impact that social media had on their business can be broken down into 5 easy to understand benefits.

#1 – Increased Exposure

With a whopping 91%, increased exposure was the top benefit that marketers participating in this report have seen from deploying social media marketing efforts. Many of the respondents stated that as little as 6 hours per week invested in social media created an increase in exposure.

Social media marketing presents a unique opportunity for companies to stay top of mind with current customers and get on the radar of new customers on their preferred platforms.

#2 – Increased Traffic

70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging in social media activities for a year or more reported an even bigger increase in traffic.

Encouraging social media users to leave a social media platform and visit your website is no easy undertaking. A solid mix of engaging content and well formulated ads with a compelling call to action can help encourage consumers to visit your web properties.

#3 – Developed Loyal Fans

Not surprisingly, B2C marketers (73%) were more likely to develop a loyal fan base than B2B marketers (63%).

It is no mystery that most social media users engage on social platforms for personal needs first. B2B marketing often involves multiple decision makers at different stages in the purchasing journey. Fortunately, social platforms like LinkedIn and Facebook are beginning to make it easier for marketers to target audiences based on interests, job titles and demographics. This opens the door for B2B marketers to segment individual messages based on need.

#4 – Provided Marketplace Insight

68% of marketers felt that social media provided market insight that they did not previously have or reaffirmed what they already knew.

Social media enables you to see your consumers in their true habitat. It is easy to uncover who else they interact with, what their favorite movies or tv shows are, where they work, the list goes on and on.

#5 – Generated Leads

Over 50% of marketers who have been utilizing social media for over a year were generating leads through social media.

Of all the benefits in the top five list, this one has the largest impact on the bottom line. In order to generate qualified leads through social media, your community has to trust you, be engaged and have a need for what it is that you offer.

What other benefits made the top ten list?

  • Improved Search Rankings – 58%
  • Grown Business Partnerships – 55%
  • Established Thought Leadership – 55%
  • Improved Sales – 51%
  • Reduced Marketing Expenses – 50%

Additional Report Must-Knows

Top 3 Most Important Social Platforms For Marketers

  • Facebook – 52%
  • LinkedIn – 21%
  • Twitter – 12%

B2C Vs B2B: Platform Breakdown

B2C and B2B marketers may be using the same social media platforms, but their efforts differ between platforms and which they consider to be the most important.

b2b versus b2c

Investing in Paid Social

The vast majority of marketers surveyed (84%) said that they use Facebook Ads , with Google ads in at a cool 41% and LinkedIn ads at 14%.

paid social

Looking for More Social Media Insights?

To learn more about how your marketing peers are performing on the top social platforms and what is on the horizon for 2015, download the full report from Social Media Examiner.

A primary takeaway from this report is that many marketers are finally beginning to justify time and resources invested on social media marketing because they’re finally able to quantify a return based on objectives.

What results from this survey surprised you the most?

Top Image: Shutterstock


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If You Want Your Content Marketing to be Great, Ask Influencers to Participate

participation marketing with influencers

With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create quality content that can stand out to attract and engage new customers.

How can businesses grow their reach and improve content quality in such a market?

Through participation marketing with industry influencers.

Over the past year, the expression “influencer marketing” has exploded in popularity and many marketing communications professionals are continuing to see influencers in the light of “celebrity endorsements”.

There’s more to influencer marketing than advocacy.

But there’s more to influencer marketing than advocacy and all influencers are not created equal. With participation marketing, companies can take a view of working with influencers of different types to produce a variety of benefits – all through content.

What kind of benefits? The investment in co-creation of content between brands and influencers enables quality content at scale. With brands and influencers working together, co-created content can reinforce mutual authority for all involved. In such a cooperative scenario, influencers can gain exposure, brands can reach new audiences, and customers are “info-tained” and inspired to engage. Everybody wins.

At TopRank Online Marketing, we’ve worked with over 200 influencers in the past 5 years to create numerous content assets ranging from our famous conference eBooks to videos to blog posts to infographics. These assets have driven over 800,000 views and well over 1,000 leads. Content co-created with influencers also continues to serve attract and engage objectives as long as they are live online.

Establishing a successful influencer content program requires a framework for identifying, engaging, and managing relationships. Here’s a 5 step approach to do just that.

influencer content goals

1. Set Goals for Marketing and Influencers

In order for co-created content to be successful for marketing, specific audiences and goals should be identified.

Think about: What do you hope to achieve with an influencer content program? How will influencers benefit? More importantly, how will your customers benefit?

Think about the distinct audience that you’re after with the content being co-created and set goals specific to what your idea of success looks like. Quantify those goals as well, whether it’s to increase the reach and engagement of your brand to the influencer’s community or to inspire more leads and sales by a certain percent.

Also, set goals for the influencers. For short term projects, focus on participation quality. With longer term programs, focus on participation, marketing outcomes and the relationship.

influencer content focus

2. Pick Your Theme and Focus Topic

You can start by asking, “What does your brand want to be known for?”

Themes facilitate planning content and also serve to focus the sourcing of the right influencers. Themes that are meaningful to all parties involved: brand, influencer and target audience will be far more successful.

In addition to branding goals, themes in co-created content programs are often driven by key customer questions that can be answered by brand marketing. Looking at distinct customer segments and the buying experience at each stage should reveal the themes and triggers that your content program will focus on. What is the solution? How will it work for me? What do I do next?

Consider what questions your customers are asking at awareness, consideration and purchase stages. Then think about the themes that will drive asking and answering those questions through influencer content.

identify recruit influencers

3. Find, Qualify and Recruit Influencers

Beyond the famous “brandividual” influencers in your industry, consider niche experts that have an active and passionate following. Also consider subject matter experts within your own company.

To start, talk to executives, marketing, PR and sales to identify a seed list of influencers. Then use an influencer discovery tool like Traackr or BuzzSumo to filter them out and add new influencers your team didn’t know about. Results are better when influencers matches are found on more than one tool.

When reaching out to influencers, be sure to accentuate the positive and the mutual value. Focus first on what’s in it for the influencer. If possible, find out what their goals are and see how working together can move them towards reaching those goals whether it’s overall exposure and being associated publicly with your brand or early and unique access to information.

Influencer participation pitches should be credible, succinct and offer a clear description of what is being asked.

Once a topical list of influencers is identified, they can be engaged in a variety of ways including:

  • Share their status updates on social networks
  • Comment on their blog posts or industry articles
  • Follow on social networks
  • Write about them
  • Interview them

Influencer participation pitches should be credible, succinct and offer a clear description of what is being asked. Pitches should also be very easy to act on. In other words, make it really easy to participate. For example, writing takes time, so offer to do a phone interview instead.

Other tactics that work include: humor, high degree of personalization, incentives and association with other influencers already on board.

CoCreate Influencer Content

4. Content Co-Creation is Participation Marketing

Influencer content co-creation might best begin with small, easy projects that advance the relationship to more robust and substantial time commitments.

Any content type you can create in a content marketing program can be co-created with influencers.

After content is collected from influencers, assemble, edit and package in a promotable format. Then share a preview to inspire their continued participation to promote. Be sure to set expectations by sharing your timeline for production, publishing and promotion.

Any content type you can create in a content marketing program can be co-created with influencers, from eBooks to videos to articles to social microcontent.

Measure Influencer Content

5. Promote and Measure

Provide influencers with tools such as sharing images, pre-written tweets, embed codes and short URLs. Making it easy to participate and promote can substantially increase the success of your influencer content program.

Offer influencers feedback on what’s working and what is not. Since they’ve invested in the creation of the content, it’s in their interest to see the promotion succeed.

You’ve Got This!

By partnering with influencers, marketers can tap into a wealth of knowledge and a breadth of exposure for brand messages. These are not self-promotional messages though, they are the things that the brands’ customers care about.

The mutual investment in creating useful and engaging content can pay dividends for all involved. This is especially true for the resource-strapped marketer looking to scale content quantity, while not sacrificing quality. The icing on the cake are the relationships built that can fuel content collaboration, partnerships and even new business in the future.

A version of this post originally appeared at Brand Quarterly

Watch for our latest influencer content project featuring speakers from the 2015 Content Marketing World conference publishing throughout the month of June.

Photos Shutterstock: 1, 2, 3, 4, 5, 6


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If You Want Your Content Marketing to be Great, Ask Influencers to Participate | http://www.toprankblog.com

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Four Advantages To Building New Homes



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If buying a home is distressing, to build one from scratch can be downright stressful. Construction of new homes, however, offers four advantages.

Unlimited Customization

Many people would like to live in a home tailored just for them. Most do not even consider this option when a move is contemplated, as they feel it would be too expensive to build from scratch. According to the National Association of Home Builders (NAHB), the new home median price in 2013 was $ 268,900. This is not a high price for total customization and the knowledge that a house is really yours. It is not uncommon to pay more than $ 300,000 for the property that has already been built for the needs of another person. Why pay for a house that is not fully built its own specifications when the same money or less could be spent on customizing luxury?

More efficiency

Houses not only have existing floor creak and paper waste; They come with drafty windows, power devices and ovens energy intensive. All of these problems contribute to a highly inefficient residence. This inefficiency is bound to steal the minister, either by the need to remodel or due to exorbitant energy bills.

The new houses guarantee greater efficiency. This is especially true if they are built in a neighborhood or community with a green initiative. In these communities, existing plans for new housing involve energy saving strategies. These plans may include solar panels and maximum insulation, for example.

Best Resale Value

While most builders are unlikely to sell their homes at any time in your near future, it should be noted that the resale value of new homes is higher than the older. Each custom model is unique, and each has attractive features that cookie cutter houses abound. This makes these new homes attractive and more valuable to potential buyers. If circumstances change and the sale of new construction area, it is necessary, then at least you have the consolation of being able to ask for a higher selling price.

A healthier alternative

Old houses are full of health hazards of their owners. Although potentially beautiful on the outside, these buildings often complications in their walls and hide under your plants. Pest infestation, mold, lead paint and asbestos are some serious health risks that may be associated with older homes. Building a new place on earth can guarantee that none of these health risks is next to people with mortgages.

True pride comes to building a new custom home. As evidenced above, there are many residual benefits of choosing to build rather than buy. Owners who take this path are proud to know that his home is really yours.

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